Riding the Wave: Google's Hotel Price Tracking and Its Impact on Independent Lodging Marketing
Google's new hotel price tracking feature empowers travelers with real-time updates on price fluctuations, influencing booking decisions and timelines. Independent lodging professionals must adapt by implementing dynamic pricing strategies, ensuring smart rate management, emphasizing unique value propositions, and incentivizing direct bookings. Learn how to leverage tools like ThinkReservations to optimize revenue and stay competitive in 2025.
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Tuesday, April 8, 2025
Annie Buck
