Transforming revenue: how ThinkReservations revolutionized Blue Tang Inn's operations

52% revenue increase and 80% boost in upsell revenue in Q1 2023

Introduction

Blue Tang Inn, a beachfront resort-style hotel in San Pedro, Belize, has leveraged ThinkReservations to transform its operations and guest experiences. Under the Fisher family's ownership for over two decades, the inn has effectively utilized ThinkReservations' suite of tools to streamline operations, increase revenue, and capitalize on upsell opportunities in the competitive Ambergris Caye hospitality market.

Background

Located in San Pedro, Belize, Blue Tang Inn is one of the few beachfront hotels in the area, offering an ideal spot for scuba and snorkeling vacations. Despite its prime location, the inn faced challenges in maximizing revenue and upsell opportunities in a highly competitive market.

Why ThinkReservations

Kristin Fisher, Sales and Marketing Director at Blue Tang Inn, discovered ThinkReservations at a U.S. trade show. She immediately recognized its potential to address their core objectives:

• Improve reservation management
• Capitalize on upselling opportunities
• Properly manage rates

The Selection process

During their research, Front Desk Manager Lizbeth Flores also considered other property management systems but ultimately chose ThinkReservations. Flores emphasized the user-friendly nature of the platform: "ThinkReservations is easy to use. Availability, quoting, and booking are all simple steps that make it easier for the customer to turn into vacation mode."

Key features utilized

Blue Tang Inn has particularly benefited from several ThinkReservations features:

• Streamlined reservation management: Reducing errors and overbookings
• Upsell integration: Capitalizing on the rich ecosystem of activities in San Pedro
• Dynamic rate management: Remaining competitive while increasing yields

Enhancing guest experience

ThinkReservations has enabled Blue Tang Inn to provide a more personalized and efficient guest experience:

• Simplified booking process: Guests can easily reserve rooms and add activities
• Personalized offers: Tailored upsell opportunities based on guest preferences
• Improved communication: Streamlined pre-arrival and post-stay interactions

Results and impact

The implementation of ThinkReservations in Q1 2023 yielded significant results for Blue Tang Inn:

• Revenue increase: 52% year-on-year growth in Q1 2023
• Upsell revenue surge: 80% increase in upsell revenue compared to the previous year
• Higher occupancy and rates: More nights booked at significantly higher rates while the market maintained previous year's numbers

Blue Tang Inn successfully capitalized on upsell opportunities, offering a wide variety of activities such as snorkeling, scuba diving, sailing, and fishing, as well as F&B packages.

Conclusion

Blue Tang Inn's success story demonstrates how a well-established beachfront property can leverage modern technology to enhance operations, increase revenue, and improve guest experiences. By embracing ThinkReservations, Blue Tang Inn has not only streamlined its processes but also positioned itself as a leader in the competitive San Pedro hospitality market, offering personalized, efficient service to guests from around the world. To summarize it all, Fisher said: "ThinkReservations is the best decision I've made by far for our business".