Discover, Grow, Succeed

Hospitality is evolving faster than ever. At ThinkReservations, we’re hosting ThinkGrowth 2025 (our first-ever virtual conference) to explore how independent operators can grow smarter, adapt to new technologies, and connect with peers across the industry. From AI-driven marketing to pricing strategies and real-world insights from property leaders, ThinkGrowth is designed to inspire action, spark ideas, and shape the future together.

Richard Aday

Running a small hospitality property often means your time is consumed by repetitive tasks like managing reservations, sending confirmations, and updating reports. These responsibilities are essential, but they can take focus away from what matters most: creating memorable guest experiences. The right automation tools help small properties work smarter, not harder. By simplifying operations and reducing errors, automation gives you more time to connect with guests, improve their experience, and grow your business confidently.

Aimee Egger

AI tools are transforming hospitality for independent properties. Running an inn or boutique hotel means juggling reservations, pricing, and guest requests — often with fewer resources than larger competitors. AI tools can help lighten that load by automating routine tasks, guiding smarter pricing, and personalizing the guest journey. Our latest article explores the top AI platforms designed for independent properties. From marketing visibility to guest experience and operational efficiency, these tools can streamline daily work while helping you grow revenue and strengthen loyalty.

Aimee Egger

The travel industry is gaining momentum as travel confidence has grown through the summer. New tools like Google Flight Deals, hotel price tracking, and Airbnb’s Reserve Now, Pay Later are changing how travelers choose accommodations. For independent hotels, staying visible online and adapting quickly is key to capturing direct bookings. Properties must remain current with industry shifts and adopt strategies to adapt and excel. Read the full article here.

Aimee Egger

In the hospitality industry, relying on gut feeling can lead to missed opportunities and unnecessary costs. Reports and data reveal guest preferences, guide smarter pricing, streamline operations, and make marketing more effective. With the right insights, properties can stop guessing, start growing, and build guest experiences that lead to lasting loyalty.

Aimee Egger

Did you know 80% of travelers say images are the most important factor when choosing where to stay? In hospitality, visuals aren’t just decoration; they’re your most powerful marketing tool. High-quality images build trust, set clear expectations, and help guests picture themselves at your property before they’ve read a word. Outdated or low-quality photos create hesitation and cost you bookings. Read our guide on hospitality images to learn how better visuals can elevate your inn’s online presence, build guest trust, and drive more bookings.

Aimee Egger

In the hospitality industry, high-quality content marketing is essential for standing out, building guest trust, and driving direct bookings. Without it, even the best properties risk getting lost in search results and being overlooked by travelers. ThinkContent helps independent inns, B&Bs, and boutique hotels create strategic content optimized for SEO, E-E-A-T, and AI Overview. This helps boost visibility, attract the right guests, and increase revenue. Click to read the full article.

Aimee Egger

Tired of high OTA commission fees and limited access to guest data? Learn how to drive more direct bookings through innovative website design, targeted incentives, loyalty programs, and content marketing. Our latest guide walks you through practical, low-cost strategies to regain control of your bookings and build stronger guest relationships — no massive marketing budget is required. You’ll learn how to improve visibility, increase conversions, and grow long-term revenue for your property. Click to read our complete guide!

Aimee Egger

As AI travel planners like ChatGPT and Gemini create entire itineraries and book stays for travelers, making your independent property visible to these tools is crucial. This article explore the best tips and tricks to ensure your property aligns well with this new way of researching and booking travel

Annie Buck

Airbnb’s 2025 Summer Release introduces AI, services, and a new guest experience. See how ThinkReservations clients can stay competitive and boost direct bookings with the latest updates

Annie Buck