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Articles
Your hub for product updates, company news, and expert insights to improve your hospitality business.
In the hospitality industry, high-quality content marketing is essential for standing out, building guest trust, and driving direct bookings. Without it, even the best properties risk getting lost in search results and being overlooked by travelers. ThinkContent helps independent inns, B&Bs, and boutique hotels create strategic content optimized for SEO, E-E-A-T, and AI Overview. This helps boost visibility, attract the right guests, and increase revenue. Click to read the full article.
Tired of high OTA commission fees and limited access to guest data? Learn how to drive more direct bookings through innovative website design, targeted incentives, loyalty programs, and content marketing. Our latest guide walks you through practical, low-cost strategies to regain control of your bookings and build stronger guest relationships — no massive marketing budget is required. You’ll learn how to improve visibility, increase conversions, and grow long-term revenue for your property. Click to read our complete guide!
As AI travel planners like ChatGPT and Gemini create entire itineraries and book stays for travelers, making your independent property visible to these tools is crucial. This article explore the best tips and tricks to ensure your property aligns well with this new way of researching and booking travel
Airbnb’s 2025 Summer Release introduces AI, services, and a new guest experience. See how ThinkReservations clients can stay competitive and boost direct bookings with the latest updates
The drop in business travel is hard to ignore-fewer weekday bookings, quieter lobbies, and a sense of uncertainty hanging in the air. According to the Wall Street Journal, companies are clamping down on travel expenses, and even the big players are limiting trips to only what’s absolutely necessary. It’s unsettling, honestly. But Independent properties have a bit more room to adapt. They can pivot quickly, try new packages, or focus on what makes them unique.
After months of planning and collaboration, Wolf Cove Inn proudly launched its completely redesigned website, offering guests a fresh, modern look and a seamless online experience. Their new ThinkWeb site features an updated logo, vibrant color palette, enhanced photo and video galleries, and a streamlined booking system. Learn more about their experience here
Google's new hotel price tracking feature empowers travelers with real-time updates on price fluctuations, influencing booking decisions and timelines. Independent lodging professionals must adapt by implementing dynamic pricing strategies, ensuring smart rate management, emphasizing unique value propositions, and incentivizing direct bookings. Learn how to leverage tools like ThinkReservations to optimize revenue and stay competitive in 2025.
Optimize your hotel's website with responsive design, visual appeal, SEO, user-friendly booking, and more. Boost bookings by creating a seamless guest experience. Discover key strategies to transform your website into a powerful booking tool.
Hospitality success hinges on data-driven decision-making. Access to advanced reporting tools helps property managers optimize operations, enhance guest experiences, and drive revenue growth. By leveraging AI, automation, and real-time analytics, properties can personalize services, streamline operations, and stay competitive in a rapidly evolving industry.
Prepare your inn for a successful year by organizing your calendar, boosting direct bookings, optimizing OTA strategies, enhancing offerings, refreshing your online presence, and updating policies and communications.
