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Articles
Your hub for product updates, company news, and expert insights to improve your hospitality business.
Running an independent property can feel like a nonstop balancing act. ThinkReservations brings everything together (reservations, guest communication, your website, and marketing) in one platform that saves time and creates smoother guest experiences. Independent properties are already seeing measurable success: Blue Tang Inn grew revenue by 52%, York Harbor Inn doubled guest reviews, and Edgewater Resort generated $33,000 from a single newsletter. Real properties. Real results. Read the article to see how ThinkReservations can support your property’s growth
AI is changing how travelers plan and book their stays. AI Optimization (AIO) helps independent properties stay visible in Google’s AI Overviews and other AI-powered travel searches. Innkeepers must ensure their website and online content is optimized for AI search engines so that AI can recommend their property to travelers. Read our latest article to learn how to strengthen your online presence, boost direct bookings, and stay competitive in hospitality’s AI-driven landscape.
Hospitality is evolving faster than ever. At ThinkReservations, we’re hosting ThinkGrowth 2025 (our first-ever virtual conference) to explore how independent operators can grow smarter, adapt to new technologies, and connect with peers across the industry. From AI-driven marketing to pricing strategies and real-world insights from property leaders, ThinkGrowth is designed to inspire action, spark ideas, and shape the future together.
AI tools are transforming hospitality for independent properties. Running an inn or boutique hotel means juggling reservations, pricing, and guest requests — often with fewer resources than larger competitors. AI tools can help lighten that load by automating routine tasks, guiding smarter pricing, and personalizing the guest journey. Our latest article explores the top AI platforms designed for independent properties. From marketing visibility to guest experience and operational efficiency, these tools can streamline daily work while helping you grow revenue and strengthen loyalty.
The travel industry is gaining momentum as travel confidence has grown through the summer. New tools like Google Flight Deals, hotel price tracking, and Airbnb’s Reserve Now, Pay Later are changing how travelers choose accommodations. For independent hotels, staying visible online and adapting quickly is key to capturing direct bookings. Properties must remain current with industry shifts and adopt strategies to adapt and excel. Read the full article here.
Did you know 80% of travelers say images are the most important factor when choosing where to stay? In hospitality, visuals aren’t just decoration; they’re your most powerful marketing tool. High-quality images build trust, set clear expectations, and help guests picture themselves at your property before they’ve read a word. Outdated or low-quality photos create hesitation and cost you bookings. Read our guide on hospitality images to learn how better visuals can elevate your inn’s online presence, build guest trust, and drive more bookings.
In the hospitality industry, high-quality content marketing is essential for standing out, building guest trust, and driving direct bookings. Without it, even the best properties risk getting lost in search results and being overlooked by travelers. ThinkContent helps independent inns, B&Bs, and boutique hotels create strategic content optimized for SEO, E-E-A-T, and AI Overview. This helps boost visibility, attract the right guests, and increase revenue. Click to read the full article.
Tired of high OTA commission fees and limited access to guest data? Learn how to drive more direct bookings through innovative website design, targeted incentives, loyalty programs, and content marketing. Our latest guide walks you through practical, low-cost strategies to regain control of your bookings and build stronger guest relationships — no massive marketing budget is required. You’ll learn how to improve visibility, increase conversions, and grow long-term revenue for your property. Click to read our complete guide!
As AI travel planners like ChatGPT and Gemini create entire itineraries and book stays for travelers, making your independent property visible to these tools is crucial. This article explore the best tips and tricks to ensure your property aligns well with this new way of researching and booking travel
Airbnb’s 2025 Summer Release introduces AI, services, and a new guest experience. See how ThinkReservations clients can stay competitive and boost direct bookings with the latest updates
