Discover, Grow, Succeed

Did you know 80% of travelers say images are the most important factor when choosing where to stay? In hospitality, visuals aren’t just decoration; they’re your most powerful marketing tool. High-quality images build trust, set clear expectations, and help guests picture themselves at your property before they’ve read a word. Outdated or low-quality photos create hesitation and cost you bookings. Read our guide on hospitality images to learn how better visuals can elevate your inn’s online presence, build guest trust, and drive more bookings.

Aimee Egger

In the hospitality industry, high-quality content marketing is essential for standing out, building guest trust, and driving direct bookings. Without it, even the best properties risk getting lost in search results and being overlooked by travelers. ThinkContent helps independent inns, B&Bs, and boutique hotels create strategic content optimized for SEO, E-E-A-T, and AI Overview. This helps boost visibility, attract the right guests, and increase revenue. Click to read the full article.

Aimee Egger

Tired of high OTA commission fees and limited access to guest data? Learn how to drive more direct bookings through innovative website design, targeted incentives, loyalty programs, and content marketing. Our latest guide walks you through practical, low-cost strategies to regain control of your bookings and build stronger guest relationships — no massive marketing budget is required. You’ll learn how to improve visibility, increase conversions, and grow long-term revenue for your property. Click to read our complete guide!

Aimee Egger

As AI travel planners like ChatGPT and Gemini create entire itineraries and book stays for travelers, making your independent property visible to these tools is crucial. This article explore the best tips and tricks to ensure your property aligns well with this new way of researching and booking travel

Annie Buck

Airbnb’s 2025 Summer Release introduces AI, services, and a new guest experience. See how ThinkReservations clients can stay competitive and boost direct bookings with the latest updates

Annie Buck

The drop in business travel is hard to ignore-fewer weekday bookings, quieter lobbies, and a sense of uncertainty hanging in the air. According to the Wall Street Journal, companies are clamping down on travel expenses, and even the big players are limiting trips to only what’s absolutely necessary. It’s unsettling, honestly. But Independent properties have a bit more room to adapt. They can pivot quickly, try new packages, or focus on what makes them unique.

Ariel Frias Ducoudray

Google's new hotel price tracking feature empowers travelers with real-time updates on price fluctuations, influencing booking decisions and timelines. Independent lodging professionals must adapt by implementing dynamic pricing strategies, ensuring smart rate management, emphasizing unique value propositions, and incentivizing direct bookings. Learn how to leverage tools like ThinkReservations to optimize revenue and stay competitive in 2025.

Annie Buck

Optimize your hotel's website with responsive design, visual appeal, SEO, user-friendly booking, and more. Boost bookings by creating a seamless guest experience. Discover key strategies to transform your website into a powerful booking tool.

Ariel Frias Ducoudray

Unlock the full potential of your property by crafting unforgettable guest experiences with expertly curated packages and specials.

Annie Buck

Boost your property's online presence with a channel manager! Discover how these tool automate inventory updates, reduce overbooking risks, and expands your marketing reach across multiple platforms.

Lauren Anderson