Discover, Grow, Succeed

Most independent properties do not struggle because they lack hustle, they struggle because their numbers are just a little too blurry to act on with confidence. ThinkAccounting was created to fix exactly that for ThinkReservations users. Built in partnership with Specialized Accounting, it pairs a secure client portal, accrual-based books, and hospitality-specific reporting so your P&L finally tells the same story you see on your calendar and in your occupancy.

Ariel Frias Ducoudray

Most independent lodging businesses walk a tightrope when it comes to cancellations. You need firm policies to protect your revenue, but you also don’t want every weather event or family emergency to turn into a difficult phone call. Travel Insurance, our new built‑in offering through TravelSafe, is meant to sit right in the middle of that tension. It gives guests real protection and gives you a solid footing to stand behind your policies.

Ariel Frias Ducoudray

Setting your seasonal pricing can feel uncertain: raise them too high and lose guests, drop them too low and lose profit. Our latest guide gives you seven strategies on how to master seasonal pricing with confidence. Learn how to plan ahead, balance occupancy, and boost revenue year-round using data and strategy, not guesswork.

Aimee Egger

Guest loyalty isn’t about points, it’s about connection. When travelers feel recognized and valued, they return, spend more, and share their experiences. Independent properties have an edge: the ability to deliver personalized, authentic hospitality that keeps guests returning. Read our article for ten proven strategies to build stronger guest relationships, boost retention, and drive more direct bookings in our latest blog.

Aimee Egger

Running an independent property can feel like a nonstop balancing act. ThinkReservations brings everything together (reservations, guest communication, your website, and marketing) in one platform that saves time and creates smoother guest experiences. Independent properties are already seeing measurable success: Blue Tang Inn grew revenue by 52%, York Harbor Inn doubled guest reviews, and Edgewater Resort generated $33,000 from a single newsletter. Real properties. Real results. Read the article to see how ThinkReservations can support your property’s growth

Aimee Egger

AI is changing how travelers plan and book their stays. AI Optimization (AIO) helps independent properties stay visible in Google’s AI Overviews and other AI-powered travel searches. Innkeepers must ensure their website and online content is optimized for AI search engines so that AI can recommend their property to travelers. Read our latest article to learn how to strengthen your online presence, boost direct bookings, and stay competitive in hospitality’s AI-driven landscape.

Aimee Egger

Hospitality is evolving faster than ever. At ThinkReservations, we’re hosting ThinkGrowth 2025 (our first-ever virtual conference) to explore how independent operators can grow smarter, adapt to new technologies, and connect with peers across the industry. From AI-driven marketing to pricing strategies and real-world insights from property leaders, ThinkGrowth is designed to inspire action, spark ideas, and shape the future together.

Richard Aday

AI tools are transforming hospitality for independent properties. Running an inn or boutique hotel means juggling reservations, pricing, and guest requests — often with fewer resources than larger competitors. AI tools can help lighten that load by automating routine tasks, guiding smarter pricing, and personalizing the guest journey. Our latest article explores the top AI platforms designed for independent properties. From marketing visibility to guest experience and operational efficiency, these tools can streamline daily work while helping you grow revenue and strengthen loyalty.

Aimee Egger

The travel industry is gaining momentum as travel confidence has grown through the summer. New tools like Google Flight Deals, hotel price tracking, and Airbnb’s Reserve Now, Pay Later are changing how travelers choose accommodations. For independent hotels, staying visible online and adapting quickly is key to capturing direct bookings. Properties must remain current with industry shifts and adopt strategies to adapt and excel. Read the full article here.

Aimee Egger

Did you know 80% of travelers say images are the most important factor when choosing where to stay? In hospitality, visuals aren’t just decoration; they’re your most powerful marketing tool. High-quality images build trust, set clear expectations, and help guests picture themselves at your property before they’ve read a word. Outdated or low-quality photos create hesitation and cost you bookings. Read our guide on hospitality images to learn how better visuals can elevate your inn’s online presence, build guest trust, and drive more bookings.

Aimee Egger