ThinkGrowth Day 2: Evolve your rates- A modern roadmap to pricing success

In this conversation-style session, TakeUp CEO Bobby Marhamat and innkeeper Erin Gilchrist show how AI-driven revenue management can give small independent properties “big brand” pricing power without losing control or personality. They walk through Erin’s journey from static, one-rate-all-year pricing to adopting TakeUp’s causal AI for dynamic rates, highlighting month-to-month flexibility, guardrails on min/max rates, 30-day learning periods, and the tangible outcomes: double‑digit RevPAR and revenue lift, time savings each week, higher peak-season rates than she would have set herself, and more freedom to focus on guest experience instead of daily rate changes.