Watch us change the industry.

In this opening ThinkGrowth session, Founder and CEO Richard Aday welcomes independent hoteliers to ThinkReservations’ first-ever conference and emphasizes that real progress happens when the industry learns and innovates together as a community. This is a feature presentation that connects to the whole program for ThinkGrowth

Ariel Frias Ducoudray

In this ThinkGrowth session, ThinkMarketing specialist and former innkeeper Scott Hall breaks down what actually drives bookings for independent properties in today’s AI-shaped discovery landscape. Drawing on data from more than 100 properties, he shows how guest behavior has shifted from linear search to multi-touch discovery across mobile, social, OTAs, and Google, and why focus beats sheer activity

Ariel Frias Ducoudray

In this ThinkGrowth session, AHLA Senior Director Gizem Kilic gives independent hoteliers a concise, data-driven outlook on the U.S. hotel industry, covering 2025–2026 performance, muted RevPAR growth, and a still-recovering international inbound segment.

Ariel Frias Ducoudray